A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /

This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and intervi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Andrea, 1974-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Digital storytelling.
Interactive multimedia.
Internet entertainment industry.
Marketing > Psychological aspects.
Récits numériques.
Multimédias interactifs.
Spectacles et divertissements sur Internet > Industrie.
Marketing > Aspect psychologique.
Digital storytelling
Interactive multimedia
Internet entertainment industry
Marketing > Psychological aspects
Engineering & Applied Sciences.
Computer Science.
Business and Management.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.
Notas:Includes index.
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780071791533
0071791531

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