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Customers first : dominate your market by winning them over where it counts the most /
Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bueno, Bolivar J. | |
| 245 | 1 | 0 | |a Customers first : |b dominate your market by winning them over where it counts the most / |c by Bolivar J. Bueno. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
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| 520 | |a Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. -- |c Edited summary from book. | ||
| 542 | |f Copyright © McGraw-Hill 2012 |g 2012 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand name products |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |z 9786613613264 |w (DLC) 2011048925 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071787871/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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