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Customers first : dominate your market by winning them over where it counts the most /
Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |