Customers first : dominate your market by winning them over where it counts the most /

Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bueno, Bolivar J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Branding (Marketing)
Customer relations.
Brand name products.
Stratégie de marque.
Produits de marque.
branding.
Brand name products
Customer relations
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Through examples of real-world success stories from IKEA; Nike; Coca-Cola; The Life is Good Company; Starbucks; and Southwest Airlines; this book shows how to eliminate guesswork from your marketing efforts and focus more clearly on understanding your most valuable ally: The Brand Lover. --
Descripción Física:1 online resource
ISBN:9780071787888
0071787887

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