Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cato, Mac
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beverly, Mass. : Rockport Publishers, ©2010.
Temas:
Branding (Marketing)
Consumer behavior.
Identity (Psychology)
Emotions > Social aspects.
Communication in marketing.
Creative ability in business.
Stratégie de marque.
Consommateurs > Comportement.
Identité (Psychologie)
Communication en marketing.
Créativité dans les affaires.
branding.
BUSINESS & ECONOMICS > Advertising & Promotion.
Communication in marketing
Consumer behavior
Creative ability in business
Emotions > Social aspects
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