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Brilliant marketing plans : what to know and do to make a successful plan /
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most commo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Prentice Hall,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn781716324 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 120327s2011 enk o 001 0 eng d | ||
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| 020 | |a 9780273756309 |q (electronic bk.) | ||
| 020 | |a 0273756303 |q (electronic bk.) | ||
| 020 | |z 9780273756293 |q (pbk.) | ||
| 029 | 1 | |a AU@ |b 000057229095 | |
| 035 | |a (OCoLC)781716324 | ||
| 037 | |a CL0500000129 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.13 |b .L553 2011 | |
| 082 | 0 | 4 | |a 658.802 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Linton, Ian. | |
| 245 | 1 | 0 | |a Brilliant marketing plans : |b what to know and do to make a successful plan / |c Ian Linton. |
| 246 | 3 | 0 | |a Marketing plans |
| 260 | |a Harlow, England ; |a New York : |b Prentice Hall, |c 2011. | ||
| 300 | |a 1 online resource (xii, 255 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 500 | |a Includes index. | ||
| 520 | |a Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough - equipping you with plans that really work. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |x Planning. | |
| 650 | 6 | |a Marketing |x Planification. | |
| 650 | 7 | |a Marketing |x Planning. |2 fast |0 (OCoLC)fst01010240 | |
| 776 | 0 | 8 | |i Print version: |a Linton, Ian. |t Brilliant marketing plans. |d Harlow : Prentice Hall Business, ©2011 |z 9780273756293 |w (OCoLC)751739065 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780273756293/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH25270873 | ||
| 994 | |a 92 |b IZTAP | ||