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Brilliant marketing plans : what to know and do to make a successful plan /

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most commo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Linton, Ian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, England ; New York : Prentice Hall, 2011.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)