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Managing product management : empowering your organization to produce competitive products and brands /
Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 082 | 0 | 4 | |a 658.5 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Haines, Steven. | |
| 245 | 1 | 0 | |a Managing product management : |b empowering your organization to produce competitive products and brands / |c Steven Haines. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. -- |c Edited summary from book. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Product management. | |
| 650 | 6 | |a Produits commerciaux |x Gestion. | |
| 650 | 7 | |a New products |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |a Haines, Steven. |t Managing product management. |d New York : McGraw-Hill, ©2012 |z 9780071769976 |w (DLC) 2011026455 |w (OCoLC)721903347 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780071769976/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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