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Managing product management : empowering your organization to produce competitive products and brands /

Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Haines, Steven
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)