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Managing product management : empowering your organization to produce competitive products and brands /
Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Laying the groundwork for moving Product Management out of a supporting role; this book provides a solid; implementable framework that takes you step-by-step through a process that will transform your company in profound ways. -- |
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| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780071770057 0071770054 9786613816108 6613816108 |