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Modern analysis of customer surveys : with applications using R /
This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons,
2011.
|
| Colección: | Statistics in practice.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 0 | 0 | |a Modern analysis of customer surveys : |b with applications using R / |c edited by Ron S. Kenett, Silvia Salini. |
| 260 | |a Chichester : |b John Wiley & Sons, |c 2011. | ||
| 300 | |a 1 online resource (xxiv, 500 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a Statistics in practice | |
| 520 | |a This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different technique that is applied to the standard data set along with R scripts featuring on a supporting website. Most of the techniques featured in this book are applied to a standard set of data collected from 266 companies (customers) participating in the Annual Customer Satisfaction Survey (ACSS) of a global company. The data refers to a questionnaire consisting of 81 questions that covered a wide range of service and product perspectives. | ||
| 505 | 0 | |a Front Matter -- Basic aspects of Customer Satisfaction Survey Data Analysis. Standards and Classical Techniques in Data Analysis of Customer Satisfaction Surveys / Silvia Salini, Ron S Kenett -- The ABC Annual Customer Satisfaction Survey / Ron S Kenett, Silvia Salini -- Census and Sample Surveys / Giovanna Nicolini, Luciana Dalla Valle -- Measurement Scales / Andrea Bonanomi, Gabriele Cantaluppi -- Integrated Analysis / Silvia Biffignandi -- Web Surveys / Roberto Furlan, Diego Martone -- The Concept and Assessment of Customer Satisfaction / Irena Ograjen₍ek, Iddo Gal -- Missing Data and Imputation Methods / Alessandra Mattei, Fabrizia Mealli, Donald B Rubin -- Outliers and Robustness for Ordinal Data / Marco Riani, Francesca Torti, Sergio Zani -- Modern Techniques in Customer Satisfaction Survey Data Analysis. Statistical Inference for Causal Effects / Fabrizia Mealli, Barbara Pacini, Donald B Rubin -- Bayesian Networks Applied to Customer Surveys / Ron S Kenett, Giovanni Perruca, Silvia Salini -- Log-Linear Model Methods / Stephen E Fienberg, Daniel Manrique-Vallier -- CUB Models: Statistical Methods and Empirical Evidence / Maria Iannario, Domenico Piccolo -- The Rasch Model / Francesca De Battisti, Giovanna Nicolini, Silvia Salini -- Tree-Based Methods and Decision Trees / Giuliano Galimberti, Gabriele Soffritti -- PLS Models / Giuseppe Boari, Gabriele Cantaluppi -- Nonlinear Principal Component Analysis / Pier Alda Ferrari, Alessandro Barbiero -- Multidimensional Scaling / Nadia Solaro -- Multilevel Models for Ordinal Data / Leonardo Grilli, Carla Rampichini -- Quality Standards and Control Charts Applied to Customer Surveys / Ron S Kenett, Laura Deldossi, Diego Zappa -- Fuzzy Methods and Satisfaction Indices / Sergio Zani, Maria Adele Milioli, Isabella Morlini -- Appendix: An Introduction to R -- Index. | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer satisfaction |x Research |x Statistical methods. | |
| 650 | 0 | |a Consumer satisfaction |x Evaluation. | |
| 650 | 0 | |a Consumers |x Research |x Statistical methods. | |
| 650 | 0 | |a Consumers |x Research |x Data processing. | |
| 650 | 0 | |a Sampling (Statistics) |x Evaluation. | |
| 650 | 0 | |a Surveys |x Statistical methods. | |
| 650 | 0 | |a Surveys |x Data processing. | |
| 650 | 6 | |a Consommateurs |x Satisfaction |x Recherche |x Méthodes statistiques. | |
| 650 | 6 | |a Consommateurs |x Satisfaction |x Évaluation. | |
| 650 | 6 | |a Consommateurs |x Recherche |x Méthodes statistiques. | |
| 650 | 6 | |a Consommateurs |x Recherche |x Informatique. | |
| 650 | 6 | |a Échantillonnage (Statistique) |x Évaluation. | |
| 650 | 6 | |a Levés |x Méthodes statistiques. | |
| 650 | 6 | |a Levés |x Informatique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |x Evaluation. |2 fast |0 (OCoLC)fst00876404 | |
| 650 | 7 | |a Consumers |x Research |x Statistical methods. |2 fast |0 (OCoLC)fst00876431 | |
| 650 | 7 | |a Sampling (Statistics) |x Evaluation. |2 fast |0 (OCoLC)fst01104681 | |
| 650 | 7 | |a Surveys |x Data processing. |2 fast |0 (OCoLC)fst01139636 | |
| 650 | 7 | |a Surveys |x Statistical methods. |2 fast |0 (OCoLC)fst01139642 | |
| 700 | 1 | |a Kenett, Ron. |4 edt | |
| 700 | 1 | |a Salini, Silvia. |4 edt | |
| 776 | 0 | 8 | |i Print version: |t Modern Analysis of Customer Surveys. |d Wiley 2011 |z 9780470971284 |w (OCoLC)742234547 |
| 830 | 0 | |a Statistics in practice. | |
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