Modern analysis of customer surveys : with applications using R /

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This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kenett, Ron (Editor ), Salini, Silvia (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons, 2011.
Colección:Statistics in practice.
Temas:
Consumer satisfaction > Research > Statistical methods.
Consumer satisfaction > Evaluation.
Consumers > Research > Statistical methods.
Consumers > Research > Data processing.
Sampling (Statistics) > Evaluation.
Surveys > Statistical methods.
Surveys > Data processing.
Consommateurs > Satisfaction > Recherche > Méthodes statistiques.
Consommateurs > Satisfaction > Évaluation.
Consommateurs > Recherche > Méthodes statistiques.
Consommateurs > Recherche > Informatique.
Échantillonnage (Statistique) > Évaluation.
Levés > Méthodes statistiques.
Levés > Informatique.
BUSINESS & ECONOMICS > Marketing > Research.
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