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Harvesting intangible assets : uncover hidden revenue in your company's intellectual property /

Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sherman, Andrew J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, American Management Association, c2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)