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We first : how brands and consumers use social media to build a better world /
Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Old Saybrook, Conn.] :
Tantor Media,
[2011]
|
| Edición: | Retail ed. ; Unabridged. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Mainwaring, Simon. | |
| 245 | 1 | 0 | |a We first : |b how brands and consumers use social media to build a better world / |c Simon Mainwaring. |
| 250 | |a Retail ed. ; Unabridged. | ||
| 260 | |a [Old Saybrook, Conn.] : |b Tantor Media, |c [2011] | ||
| 300 | |a 1 online resource (1 audio file) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 511 | 0 | |a Read by John Lee. | |
| 520 | |a Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change. | ||
| 588 | 0 | |a Hard copy version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Capitalism. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS. |x Marketing. |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS. |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS. |x Development. |x Sustainable Development. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS. |x Customer Service. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS. |x Leadership. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Capitalism. |2 fast |0 (OCoLC)fst00846425 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 650 | 7 | |a Social responsibility of business. |2 fast |0 (OCoLC)fst01122851 | |
| 655 | 4 | |a Downloadable audio books. | |
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| 655 | 7 | |a Livres audio. |2 rvmgf | |
| 700 | 1 | |a Lee, John Rafter. |4 nrt | |
| 710 | 2 | |a Tantor Media. | |
| 776 | 0 | 8 | |i Print version: |a Mainwaring, Simon. |t We first. |b Retail ed.; Unabridged. |d [Old Saybrook, Ct.] : Tantor Media, [2011] |z 9781452603858 |w (OCoLC)733723717 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781452623856/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 381290 | ||
| 994 | |a 92 |b IZTAP | ||