We first : how brands and consumers use social media to build a better world /

Social media expert Simon Mainwaring details a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit while creating sustainable social change.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mainwaring, Simon
Autor Corporativo: Tantor Media
Otros Autores: Lee, John Rafter (Narrador)
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Old Saybrook, Conn.] : Tantor Media, [2011]
Edición:Retail ed. ; Unabridged.
Temas:
Social responsibility of business.
Capitalism.
Social media > Economic aspects.
Branding (Marketing)
Internet marketing.
Entreprises > Responsabilité sociale.
Médias sociaux > Aspect économique.
Stratégie de marque.
Marketing sur Internet.
branding.
BUSINESS & ECONOMICS. > Marketing. > General.
BUSINESS & ECONOMICS. > General.
BUSINESS & ECONOMICS. > Development. > Sustainable Development.
BUSINESS & ECONOMICS. > Customer Service.
BUSINESS & ECONOMICS. > Leadership.
BUSINESS & ECONOMICS > Distribution.
Downloadable audio books.
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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