Master data management in practice : achieving true customer MDM /

"Expert guidance for Master Data Management (MDM) implementation. Master Data Management in Practice provides a logical order toward planning, implementation, ongoing management, and advanced practices of Customer MDM with tables, graphs, and charts. Authors Dalton Cervo and Mark Allen show org...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cervo, Dalton, 1967-
Otros Autores: Allen, Mark, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2011.
Colección:Wiley corporate F & A series.
Temas:
Customer relations > Data processing.
Data warehousing.
Data integration (Computer science)
Management information systems.
Information resources management.
Management Information Systems
Information Management
Entrepôts de données (Informatique)
Intégration de données (Informatique)
Systèmes d'information de gestion.
Gestion de l'information.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Information Management.
BUSINESS & ECONOMICS > Knowledge Capital.
Customer relations > Data processing
Data warehousing
Information resources management
Management information systems
Management.
Commerce.
Business & Economics.
Marketing & Sales.
Management Theory.
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