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Wired and dangerous : how your customers have changed and what to do about it /

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bell, Chip R.
Otros Autores: Patterson, John R. (John Rice), 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2011.
Edición:1st ed.
Colección:BK business book.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)