Wired and dangerous : how your customers have changed and what to do about it /
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain -- they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2011.
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Edición: | 1st ed. |
Colección: | BK business book.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |