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App savvy : turning ideas into iPad and iPhone apps customers really want /
What does it take to build an iPhone app from a management point of view? If you're involved or interested in producing iPhone or iPad apps as a project manager, product manager, marketer, or executive, this guide will show you how to take an idea and develop it into an app that will stand out...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Beijing ; Farnham :
O'Reilly,
2010, ©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Strategy. You have an app idea now what? ; Finding your inner app ; From idea to concept Development. For hire : identifying help ; Getting a working app ; Making your app better before it reaches the app store
- Launch. Preparing for the app store submission ; Building your marketing crescendo ; Measuring success and future development ; When mobile is no longer the exception
- Tips and tools.