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Built to Love : Creating Products That Captivate Customers.

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Boatwright, Peter
Otros Autores: Cagan, Jonathan, 1961-, Sturgess, Donna
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, 2010.
Colección:BK business book.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)