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Brand rewired : connecting intellectual property, branding, and creativity strategy /

""How do Procter & Gamble and Google and companies like them build a billion-dollar brand? They design strong intellectual property strategy into their innovation and branding processes through the power of collaboration and interdisciplinary teams. Whether a company is maintaining a b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chasser, Anne H.
Otros Autores: Wolfe, Jennifer C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)