Connective branding : building brand equity in a demanding world /

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This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the comp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fisher-Buttinger, Claudia
Otros Autores: Vallaster, Christine, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England ; Hoboken, NJ : Wiley, ©2008.
Temas:
Brand name products > Management.
Brand name products > Valuation > Management.
Branding (Marketing)
Corporate image.
Produits de marque > Gestion.
Produits de marque > Évaluation > Gestion.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Marketing
Markenname
Markenartikel.
Markenpolitik.
Erfolgsfaktor.
Stakeholder.
Marketing.
Markenname.
Brand name products > Marketing > Management
Branding (Marketing) > Management
Success in business
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