A master class in brand planning : the timeless works of Stephen King /

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In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: King, Stephen, 1931-2006
Otros Autores: Lannon, Judie, Baskin, Merry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Temas:
Branding (Marketing) > Management.
New products.
Brand name products.
Advertising > Management.
Marketing research.
Stratégie de marque > Gestion.
Produits de marque.
Publicité > Gestion.
Marketing > Recherche.
BUSINESS & ECONOMICS > Advertising & Promotion.
Branding (Marketing) > Management
Advertising > Management
Brand name products
Marketing research
New products
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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