Content strategy for the web /
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? W...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Berkeley, Calif. :
New Riders,
2009, ©2010.
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Colección: | Voices that matter.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |