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Small is the new big : and other riffs, rants, and remarkable business ideas /
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Co.,
2006.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |