Small is the new big : and other riffs, rants, and remarkable business ideas /

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Godin, Seth
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Minneapolis, Minn.] : HighBridge Co., 2006.
Temas:
Success in business.
Simplicity.
Common sense.
Interpersonal relations.
Succès dans les affaires.
Simplicité.
Sens commun.
Common sense
Interpersonal relations
Simplicity
Success in business
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