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Just good business : the strategic guide to aligning corporate responsibility and brand /
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2008.
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| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |