Just good business : the strategic guide to aligning corporate responsibility and brand /

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Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McElhaney, Kellie A., 1966-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2008.
Colección:BK business book.
Temas:
Social responsibility of business.
Brand name products.
Entreprises > Responsabilité sociale.
Produits de marque.
BUSINESS & ECONOMICS > Development > Sustainable Development.
BUSINESS & ECONOMICS > Marketing > General.
Brand name products
Social responsibility of business
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