A complaint is a gift : recovering customer loyalty when things go wrong /

The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback? in fact, they?re your best bargain in market research. Customer complaints can give businesses a wak...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barlow, Janelle, 1943-
Otros Autores: Møller, Claus, 1942-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, Calif. : Berrett-Koehler Publishers, ©2008.
Edición:2nd ed.
Temas:
Consumer complaints.
Customer services.
Consommateurs > Plaintes.
Service à la clientèle.
BUSINESS & ECONOMICS > Marketing > Research.
BUSINESS & ECONOMICS > Customer Relations.
Consumer complaints
Customer services
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