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Value-based fees : how to charge--and get--what you're worth : a guide for consultants /

In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived v...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weiss, Alan, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Pfeiffer, ©2008.
Edición:2nd ed.
Colección:Ultimate consultant series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a Cover -- Copyright -- Dedication -- About the Author -- Contents -- Introduction -- Preface to the Second Edition -- Acknowledgments -- Chapter 1: The Concept of Fees -- THE ETHICAL NATURE OF CAPITALISM -- THE MERCEDES-BENZ SYNDROME -- THE IMPORTANCE OF BUYER COMMITMENT, NOT COMPLIANCE -- CRITICAL STEPS FOR BUYER COMMITMENT -- THE BUOYANCY OF BRANDS: HOW BRANDS HELP FEES -- CREATING SHARED SUCCESS -- CHAPTER ROI -- Chapter 2: The Lunacy of Time-and-Materials Models -- SUPPLY-AND-DEMAND ILLOGIC -- ETHICAL CONFLICTS OF INTEREST AND OTHER SMALL MATTERS -- LIMITING PROFITS, OR WHY NOT JUST FORGET DOMANI? -- WHY LAWYERS AND CPAs DO SO POORLY -- EDUCATING THE BUYER INCORRECTLY -- CHAPTER ROI -- Chapter 3: The Basics of Value-Based Fees -- FOCUSING ON OUTCOMES, NOT INPUTS -- THE FALLACY AND SUBVERSIVE NATURE OF "DELIVERABLES" -- QUANTITATIVE AND QUALITATIVE MEASURES AND CRITERIA -- MEASURING THE UNMEASURABLE -- SERVING THE CLIENT'S SELF-INTEREST -- THE SUBTLE TRANSFORMATION: CONSULTANT PAST TO CLIENT FUTURE -- PERPETUAL MOTION, PERPETUAL PROGRESS -- CHAPTER ROI -- Chapter 4: How to Establish Value-Based Fees -- CONCEPTUAL AGREEMENT: THE FOUNDATION OF VALUE -- ESTABLISHING YOUR UNIQUE VALUE -- CREATING THE "GOOD DEAL" DYNAMIC -- THE INCREDIBLY POWERFUL "CHOICE OF YESES" -- SOME FORMULAS FOR THE FAINT OF HEART -- CHAPTER ROI -- Chapter 5: How to Convert Existing Clients -- SETTING PRIORITIES AMONG EXISTING CLIENTS -- OFFERING NEW VALUE -- FINDING NEW BUYERS WITHIN EXISTING CLIENTS -- FINDING NEW CIRCUMSTANCES -- WHAT IF CLIENTS RESIST CONVERSION? -- ABANDONING BUSINESS -- CHAPTER ROI -- Chapter 6: The Fine and High Art of Using Retainers -- OPTIMAL CONDITIONS FOR RETAINER ARRANGEMENTS -- CHOOSING TIME FRAMES AND CREATING REALISTIC EXPECTATIONS -- ORGANIZING THE SCOPE AND MANAGING PROJECTS WITHIN THE RETAINER -- CAPITALIZING ON RETAINER RELATIONSHIPS -- AGGRESSIVELY MARKETING RETAINER RELATIONSHIPS -- CHAPTER ROI -- Chapter 7: Seventy Ways to Raise Fees and/or Increase Profits Immediately -- CHAPTER ROI -- Chapter 8: How to Prevent and Rebut Fee Objections -- THE FOUR FUNDAMENTAL AREAS OF RESISTANCE -- MAINTAINING THE FOCUS ON VALUE -- BORING IN ON THE SUBJECT -- OFFERING DISCOUNTS -- USING "SMACK TO THE HEAD" COMPARISONS -- IGNORING THE COMPETITION -- CHAPTER ROI -- Chapter 9: Setting Fees for Nonconsulting Opportunities -- KEYNOTE SPEAKING: DON'T CHARGE FOR YOUR SPOKEN WORDS -- HIGHLY LEVERAGED PRACTICES FOR WORKING WITH BUREAUS -- PRODUCTS -- EXPLORING NEW LUCRATIVE FIELDS -- AND NOW FOR SOME PERSPECTIVE -- CHAPTER ROI -- Chapter 10: Fee Progression Strategies -- ENTRY-LEVEL FEES -- TRANSITION TO A "GOING CONCERN" -- TRANSITION TO WORD OF MOUTH -- TRANSITION TO THE BRAND PHASE -- TRANSITION TO THE ULTIMATE CONSULTANT -- THE BOOK'S ROI: ALAN'S AXIOMS FOR THE "GOOD DEAL" -- Chapter 11: Technology and Fees -- THE SERVICE ENHANCEMENT -- THE PUBLISHING PREROGATIVE -- THE REMOTE CONSULTANT -- PASSIVE INCOME -- THE BOTTOM LINE -- CHAPTER ROI -- Appendix A -- Appendix B -- Appendix C -- Appendix D -- Appendix E -- Appendix F -- Index. 
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