Cargando…
Something really new : three simple steps to creating truly innovative products /
"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "But if...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
©2008.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |