The new age of innovation : driving cocreated value through global networks /
"The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transfo...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
2008.
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Colección: | McGraw Hill professional.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |