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The new age of innovation : driving cocreated value through global networks /

"The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transfo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Prahalad, C. K.
Otros Autores: Krishnan, M. S. (Mayuram S.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, 2008.
Colección:McGraw Hill professional.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)