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Actionable web analytics : using data to make smart business decisions /

Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization.

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Burby, Jason
Otros Autores:	Atchison, Shane
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Indianapolis, IN : Wiley Pub., ©2007.
Colección:	Serious skills.
Temas:	Web usage mining. Data mining. Internet users > Statistics > Data processing. Business enterprises > Computer networks. Electronic commerce. Internet marketing. Web sites > Design. Analyse du comportement des internautes. Exploration de données (Informatique) Internautes > Statistiques > Informatique. Entreprises > Réseaux d'ordinateurs. Commerce électronique. Marketing sur Internet. Sites Web > Conception. BUSINESS & ECONOMICS > Information Management. BUSINESS & ECONOMICS > Knowledge Capital. Business enterprises > Computer networks Data mining Electronic commerce Internet marketing Internet users Web sites > Design Web usage mining Internet searching.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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