Persuasive technology : using computers to change what we think and do /

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fogg, B. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Colección:Morgan Kaufmann series in interactive technologies.
Temas:
Persuasion (Psychology) > Computer programs.
Human-computer interaction.
Persuasion (Psychology)
Persuasion (Psychology) > Data processing > Social aspects.
World Wide Web > Social aspects.
Persuasive Communication
Attitude to Computers
Persuasion (Psychologie) > Informatique > Aspect social.
Interaction personne-ordinateur.
Ordinateurs > Aspect social.
Ordinateurs > Aspect psychologique.
Web > Aspect social.
Communication persuasive.
SELF-HELP > Motivational & Inspirational.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies
Descripción Física:1 online resource (xxviii, 283 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780080479941
0080479944
9781281049278
1281049271

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