Persuasive technology : using computers to change what we think and do /

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Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captol...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fogg, B. J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufmann Publishers, ©2003.
Colección:Morgan Kaufmann series in interactive technologies.
Temas:
Persuasion (Psychology) > Computer programs.
Human-computer interaction.
Persuasion (Psychology)
Persuasion (Psychology) > Data processing > Social aspects.
World Wide Web > Social aspects.
Persuasive Communication
Attitude to Computers
Persuasion (Psychologie) > Informatique > Aspect social.
Interaction personne-ordinateur.
Ordinateurs > Aspect social.
Ordinateurs > Aspect psychologique.
Web > Aspect social.
Communication persuasive.
SELF-HELP > Motivational & Inspirational.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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