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The user is always right : a practical guide to creating and using personas for the Web /
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're makin...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley, Calif. :
New Riders,
2006.
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| Colección: | Voices that matter.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Ch. 1. Putting the using back in user-centered design
- Ch. 2. Meet the personas
- Ch. 3. Approaches to creating personas
- Ch. 4. Conducting qualitative user research
- Ch. 5. Conducting quantitative user research
- Ch. 6. Generating persona segmentation
- Ch. 7. Making personas real
- Ch. 8. Keeping personas alive
- Ch. 9. Directing business strategy
- Ch. 10. Scoping features and functionality
- Ch. 11. Guiding structure, content, and design
- Ch. 12. Measuring success.