Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

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Current customers are up to nine times as profitable as new ones, but keeping customers has never been tougher. It's time you developed a customer-defined, outside-in vision of your business, plus the capabilities and infrastructure to make it real. Thompson led customer-focused process improve...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thompson, Harvey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Prentice Hall, ©2004.
Temas:
Customer loyalty.
Customer relations.
Consumer satisfaction.
Consommateurs > Fidélité.
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer satisfaction
Customer loyalty
Customer relations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /
por Thompson, Harvey
Publicado 2015
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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