The elusive fan : reinventing sports in a crowded marketplace /
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as base...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
McGraw-Hill,
©2006.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |