Boom : marketing to the ultimate power consumer--the baby boomer woman /

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"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, Mary, 1959-
Otros Autores: Orsborn, Carol
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2006.
Temas:
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Marketing
Consommatrices.
Consommateurs > Comportement.
Génération du baby-boom.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
Baby boom generation
Consumer behavior
Women consumers
Consommateurs > Attitudes.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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BOOM : Marketing to the Ultimate Power Consumer - The Baby Boomer Woman.
por Orsborn, Carol
Publicado 2006
Texto completo
Electrónico eBook
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