Boom : marketing to the ultimate power consumer--the baby boomer woman /

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"Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than an...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brown, Mary, 1959-
Other Authors: Orsborn, Carol
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2006.
Subjects:
Women consumers.
Consumer behavior.
Marketing.
Baby boom generation.
Marketing
Consommatrices.
Consommateurs > Comportement.
Génération du baby-boom.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
Baby boom generation
Consumer behavior
Women consumers
Consommateurs > Attitudes.
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