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The employer brand : bringing the best of brand management to people at work /

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barrow, Simon
Otros Autores: Moseley, Richard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, 2005.
Edición:2nd ed., rev. and updated.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)