The employer brand : bringing the best of brand management to people at work /
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, NJ :
Wiley,
2005.
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Edición: | 2nd ed., rev. and updated. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |