MASTERING TECHNICAL SALES the sales engineer's handbook.

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This bestselling book -- now in its Fourth Edition - has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Care, John (Managing director of Mastering Technical Sales LLC)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: BOSTON : ARTECH HOUSE, 2022.
Edición:Fourth Edition
Temas:
Selling > High technology.
High technology industries > Marketing.
Technologie de pointe > Vente.
High technology industries > Marketing
Selling > High technology
Acceso en línea:Texto completo

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