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Cross-cultural business behavior : a guide for global management /

The theme of this new edition is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gesteland, Richard R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Copenhagen : Portland, OR : Copenhagen Business School Press ; Distribution : International Specialized Book Services, 2012.
Edición:5th ed.
Temas:
Acceso en línea:Texto completo