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Packaging sustainability : tools, systems and strategies for innovative package design /
How to take the lead with sustainable packaging design solutions. With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide varie...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Jedlicka, Wendy, |d 1959- | |
| 245 | 1 | 0 | |a Packaging sustainability : |b tools, systems and strategies for innovative package design / |c Wendy Jedlicka ; with Elise L. Amel [and others]. |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2009. | ||
| 300 | |a 1 online resource (xviii, 346 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Title from title screen. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a 1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology. | |
| 520 | |a How to take the lead with sustainable packaging design solutions. With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka. | ||
| 590 | |a Knovel |b ACADEMIC - Sustainable Energy & Development | ||
| 590 | |a Knovel |b ACADEMIC - General Engineering & Project Administration | ||
| 650 | 0 | |a Packaging. | |
| 650 | 6 | |a Conditionnement (Emballage) | |
| 650 | 7 | |a packaging. |2 aat | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING |x Industrial Design |x Packaging. |2 bisacsh | |
| 650 | 7 | |a Packaging |2 fast | |
| 650 | 7 | |a Design |2 gnd | |
| 650 | 7 | |a Nachhaltigkeit |2 gnd | |
| 650 | 7 | |a Neues Produkt |2 gnd | |
| 650 | 7 | |a Verpackung |2 gnd | |
| 700 | 1 | |a Amel, Elise L. | |
| 776 | 0 | 8 | |i Print version: |a Jedlicka, Wendy, 1959- |t Packaging sustainability. |d Hoboken, N.J. : John Wiley & Sons, ©2009 |z 9780470246696 |z 0470246693 |w (DLC) 2008013183 |w (OCoLC)181603228 |
| 856 | 4 | 0 | |u https://appknovel.uam.elogim.com/kn/resources/kpPSTSSIP2/toc |z Texto completo |
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