Empire of direct mail : how conservative marketing persuaded voters and transformed the grassroots /

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"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moriyama, Takahito (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lawrence, Kansas : University Press of Kansas, [2022]
Temas:
Viguerie, Richard A.
Republican Party (U.S. : 1854- ) > History.
Republican Party (U.S. : 1854- )
1900-1999
Advertising, Political > United States > History > 20th century.
Advertising, Direct-mail > United States > History > 20th century.
Direct-mail fund raising > United States > History > 20th century.
Campaign literature > United States > History > 20th century.
Conservatism > United States > History > 20th century.
Political consultants > United States.
Publicité politique > États-Unis > Histoire > 20e siècle.
Publicité directe > États-Unis > Histoire > 20e siècle.
Collecte de fonds par la poste > États-Unis > Histoire > 20e siècle.
Campagnes électorales > Documentation > États-Unis > Histoire > 20e siècle.
Conservatisme > États-Unis > Histoire > 20e siècle.
Conseillers politiques > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
Advertising, Direct-mail
Advertising, Political
Campaign literature
Conservatism
Direct-mail fund raising
Political consultants
Politics and government
United States > Politics and government > 1945-1989.
États-Unis > Politique et gouvernement > 1945-1989.
United States
direct mail;media;advertising;New York;conservatism;the New Right;Richard Viguerie;Paul Weyrich;George Wallace;Ronald Reagan
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The rise of political consultants
  • The development of political direct mail
  • The presidential election of 1964
  • After Goldwater
  • Debates over campaign finance reform
  • The formation of the New Right.

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