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Empire of direct mail : how conservative marketing persuaded voters and transformed the grassroots /
"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lawrence, Kansas :
University Press of Kansas,
[2022]
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| Temas: | |
| Acceso en línea: | Texto completo |