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Customer centricity : focus on the right customers for strategic advantage /
A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong--like the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Philadelphia, Pennsylvania :
Wharton School Press,
[2020]
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| Colección: | Wharton Executive Essentials
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| Temas: | |
| Acceso en línea: | Texto completo |