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Brand Jamaica : reimagining a national image and identity /

"Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Johnson, Hume N. (Editor ), Gentles-Peart, Kamille (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lincoln : University of Nebraska Press, [2019]
Temas:
Acceso en línea:Texto completo