On trend : the business of forecasting the future /
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals em...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Urbana :
University of Illinois Press,
[2019]
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Temas: | |
Acceso en línea: | Texto completo |