The 'glocalization' of mobile telephony in West and Central Africa : consumer appropriation and corporate acculturation : a case study in Cameroon and Guinea-Conakry /

This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephon...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Max A. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mankon, Bamenda : Langaa Research & Publishing CIG, [2018]
Temas:
Cell phones > Cameroon > Case studies.
Cell phones > Guinea > Case studies.
Cell phone users.
Acculturation.
TECHNOLOGY & ENGINEERING > Mechanical.
SOCIAL SCIENCE > Anthropology > Cultural.
Cell phones.
Cameroon.
Guinea.
Case studies.
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