Cargando…
Nation branding in modern history /
A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern H...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Berghahn Books,
2018.
|
| Colección: | Explorations in culture and international history series ;
9. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | JSTOR_on1043050542 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 180626t20182018nyua ob 001 0 eng | ||
| 010 | |a 2018030595 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d N$T |d EBLCP |d CNCGM |d YDX |d YDX |d OCLCO |d NLE |d UKMGB |d OTZ |d AU@ |d UKAHL |d OCL |d OCLCQ |d JSTOR |d OCLCO |d DEGRU |d OCLCQ |d OCLCO | ||
| 015 | |a GBB8H0129 |2 bnb | ||
| 016 | 7 | |a 019020884 |2 Uk | |
| 019 | |a 1053856955 |a 1100873082 | ||
| 020 | |a 9781785339240 |q (electronic book) | ||
| 020 | |a 1785339249 |q (electronic book) | ||
| 020 | |z 9781785339233 |q (hardcover |q alkaline paper) | ||
| 029 | 1 | |a UKMGB |b 019020884 | |
| 035 | |a (OCoLC)1043050542 |z (OCoLC)1053856955 |z (OCoLC)1100873082 | ||
| 037 | |a 978178533924001 |b Ingram Content Group | ||
| 037 | |a 22573/ctvvx4dps |b JSTOR | ||
| 042 | |a pcc | ||
| 050 | 1 | 4 | |a JZ1305 |b .N339 2018 |
| 072 | 7 | |a POL |x 040020 |2 bisacsh | |
| 072 | 7 | |a POL |x 011000 |2 bisacsh | |
| 072 | 7 | |a HBLX |2 bicssc | |
| 072 | 7 | |a HIS |x 037070 |2 bisacsh | |
| 072 | 7 | |a POL |x 011010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043030 |2 bisacsh | |
| 082 | 0 | 0 | |a 327.2 |2 23 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Nation branding in modern history / |c edited by Carolin Viktorin, Jessica C.E. Gienow-Hecht, Annika Estner, Marcel K. Will. |
| 264 | 1 | |a New York : |b Berghahn Books, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (x, 290 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Explorations in culture and international history series ; |v Volume 9 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst. | |
| 520 | 8 | |a A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power. | |
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 10, 2018). | |
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Evidence Based Acquisitions | ||
| 650 | 0 | |a Cultural diplomacy |x History |v Case studies. | |
| 650 | 0 | |a Place marketing |x Political aspects |v Case studies. | |
| 650 | 0 | |a National characteristics |x Political aspects |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |x Political aspects |v Case studies. | |
| 650 | 6 | |a Diplomatie culturelle |x Histoire |v Études de cas. | |
| 650 | 6 | |a Caractéristiques nationales |x Aspect politique |v Études de cas. | |
| 650 | 6 | |a Stratégie de marque |x Aspect politique |v Études de cas. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Government |x International. |2 bisacsh | |
| 650 | 7 | |a POLITICAL SCIENCE |x International Relations |x General. |2 bisacsh | |
| 650 | 7 | |a HISTORY / Modern / 20th Century |2 bisacsh | |
| 650 | 7 | |a Cultural diplomacy |2 fast | |
| 650 | 7 | |a National characteristics |x Political aspects |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 655 | 7 | |a History |2 fast | |
| 700 | 1 | |a Viktorin, Carolin, |e editor. | |
| 700 | 1 | |a Gienow-Hecht, Jessica C. E., |d 1964- |e editor. | |
| 700 | 1 | |a Estner, Annika, |e editor. | |
| 700 | 1 | |a Will, Marcel K., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Nation branding in modern history. |d New York : Berghahn Books, 2018 |z 9781785339233 |w (DLC) 2018018972 |
| 830 | 0 | |a Explorations in culture and international history series ; |v 9. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctvw04dpw |z Texto completo |
| 938 | |a De Gruyter |b DEGR |n 9781785339240 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH34794505 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5489306 | ||
| 938 | |a EBSCOhost |b EBSC |n 1710766 | ||
| 938 | |a YBP Library Services |b YANK |n 15207692 | ||
| 994 | |a 92 |b IZTAP | ||